SVSU Sophomore Mailer
This project involved designing a dynamic folded mailer targeted at high school sophomores to promote SVSU.
Project Details:
- Discipline: Client Work
- Software: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Skills Used: Graphic Design, Typography
Concept and Development:
This project involved designing a dynamic folded mailer targeted at high school sophomores to promote Saginaw Valley State University. The final piece was a tri-fold mailer designed to capture attention and effectively communicate key information about the university. The front of the mailer featured an eye-catching design that aligned with SVSU’s current advertising campaign, utilizing vibrant colors and engaging graphics to attract the target audience. The design included a dedicated space for an address label, ensuring a personalized and professional touch for each recipient. Inside, the mailer included a sticker sheet with custom-designed stickers featuring university branding and motivational messages, adding an interactive and memorable element to the piece. This project involved strategic design decisions to balance aesthetic appeal with functional elements, resulting in a promotional tool that effectively supported SVSU’s outreach efforts.