Darts: A Complete Brand Guide
The “Darts” project was developed, focusing on the creation of a brand identity for a fictional product.
Project Details:
- Discipline: Brand Identity Design
- Software: Adobe Illustrator, Adobe Photoshop
- Skills Used: Graphic Design, Typography, Illustration
Concept and Development:
The “Darts” project was developed as part of a marketing class assignment, focusing on the creation of a brand identity for a fictional product. I was responsible for designing the logo, packaging, and overall brand identity for the product. The logo was crafted to capture the essence of the product’s dynamic and energetic nature, featuring bold typography and a vibrant color scheme. The overall brand identity was developed to create a cohesive and appealing image, integrating the logo and packaging into a unified look that effectively communicated the product’s key attributes. This project allowed for a comprehensive exploration of branding and design principles, resulting in a polished and engaging presentation of the product.