Topic 1 – Projects Start with Planning

Similar to how an architect can’t be successful without a blueprint, a project can’t be successful without a plan. First, both you and the client need to understand and agree upon: the site’s primary objectives, what success looks like, and the parameters of the project. Throughout the planning process, being on the same page with project stakeholders is of utmost importance. This requires identifying the key decision makers and others who need to be involved in the planning process, then working to collaborate. Once the project objectives and stakeholders are clearly defined, a competitive analysis should be done. This includes researching other sites within the industry sector, and noting both successes and failures.

Topic 2 – Knowing the True Client

Although designers work for/with a client, a website is meant to appeal to the client’s clients (customers, target audience, etc.). Interviews, focus groups, and ethnographic studies, among other methods, can be implemented to know and understand the behaviors of the people that will actually be using the site. From there, user personas can be created to paint a clear picture of the audience and therefore what the site needs to deliver.

Topic 3 – Technology: The Last Step in Planning

Information architecture includes what information is to be provided, how it’s to be accessed and the basics of how it will be displayed. To outline information architecture, site maps, process flows, and user paths are used. Site maps are very important, as they are a good way to ensure easy-to-follow navigation structures. Wireframes can also be used to communicate ideas visually and gather feedback before fully developing the site. Following these steps is a shift to technological considerations. It’s important to investigate the browsers and platforms users may use to visit the site, hosting and performance ramifications, media components, data management, and accessibility guidelines. Finally, a site should always be ‘future-proofed’ before launching, ensuring the sustainability and success of the site in the long-term.