Step 11 | HTML Basics

Art 354 | Web Design

Metadata

At its most basic level, metadata is essentially 'data about data' and is used to both describe and find resources.

Metadata is a powerful tool that can be used for describing Web pages and helping users find these pages. This is done through indexing and descriptions (and debatably keywords).

Excellent use of metadata can lead to improvements in Search Engine Optimization (SEO) and can improve the status of websites in searches.

At the most basic form you should use metadata to define:

- index (no index, no follow OR index, follow)

- author

- language

- title (page title)

- description

- keywords

- mobile friendliness

- rating

- copyright

- favicon

- web fonts


Examples of metadata is as follows:

- index (no index, no follow OR index, follow)

<meta name="robots" content="index, follow">

OR

- author

<meta id="MetaAuthor" name="Author" content="J. Blake Johnson" />

- language

<meta charset="utf-8">

OR

<meta http-equiv="content-type" content="text/html; charset=utf-8" />

- title (page title)

- description

<meta name="Description" content="

Lodo Chiropractor - Chiropractic Care for Downtown Denver

Miqueli Chiropractic & Massage Therapy

Dr. Michael Miqueli 910 16th St, Suite 221 Denver, CO, 80202

info@lodochiropractor.com (720) 334-2768

Dr. Miqueli received his doctorate in chiropractic from Life University and his massage education from Gwinnett College. Specially trained by inventors of various master techniques, Dr. Miqueli is offering treatments not available elsewhere in the area. His areas of expertise are Kinesiomuscular Therapy, Neuromuscular Therapy, Sacro Occipital Technique, Chiropractic BioPhysics, and Chiropractic Manipulative Reflex Technique. He also utilizes other chiropractic techniques such as: Thompson Technique, Activator Technique, Gonstead Technique, Full Spine Technique, Diversified Technique, and Toggle Recoil Technique. He uses other massage modalities such as: Acupressure, Craniosacral Therapy, Cross Fiber Massage, Deep Muscle Massage, Deep Tissue Massage, Myofascial, Myotherapy, Reflexology, Rolfing, Sport Massage, Swedish Massage, Shiatsu, and Thai Massage.

While in school, Dr. Miqueli was the only student in his class capable of handling and healing patients with severe conditions such as herniated discs, spondylolisthesis, leakage of cerebrospinal fluid, and conditions that yielded no results from other chiropractors, among others. Because of this, the Life University Clinic system exclusively utilized his treatment for all patients who either did not benefit from other students’ care, or patients who presented with such extreme issues that the Life University was wearisome of having other students treat them. His extensive knowledge on the human body and how it functions has yielded results that greatly reduce or eliminate pain in one visit.

Your preferred chiropractor. Accepting New Patients. Works with most insurance & auto accident claims. " />

- keywords

<meta name="Keywords" content=" LoDo Chiropractic & Massage,

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Kinesiomuscular Therapy,

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Acupressure massage,

Accupuncture,

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Free Consultations,

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Headaches,

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Sport Chiropractic,

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lodo chiropractor,

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facebook,

twitter,

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" />


- mobile friendliness

<meta http-equiv="X-UA-Compatible" content="IE=edge">

AND

<meta name="viewport" content="user-scalable=no, width=device-width, initial-scale=1.0" />

AND

<meta name="apple-mobile-web-app-capable" content="yes" />

- rating

<meta name="rating" content="General" />

- copyright

<meta name="copyright" content="Copyright (c) 2015 J. Blake Johnson. All Rights Reserved." />

- favicon

<link rel="icon" href="images/favicon.ico" type="image/x-icon">

- web fonts

<link href='http://fonts.googleapis.com/css?family=Open+Sans:400,400italic,700italic,700' rel='stylesheet' type='text/css'>