Step 11
Metadata
At its most basic level, metadata is essentially 'data about data' and is used to both describe and find resources.
Metadata is a powerful tool that can be used for describing Web pages and helping users find these pages. This is done through indexing and descriptions (and debatably keywords).
Excellent use of metadata can lead to improvements in Search Engine Optimization (SEO) and can improve the status of websites in searches.
At the most basic form you should use metadata to define:
- index (no index, no follow OR index, follow
- author
- language
- title (page title)
- description
- keywords
- mobile friendliness
- rating
- copyright
- favicon
- web fonts
Examples of metadata is as follows:
- index (no index, no follow OR index, follow
- <meta name="robots" content="index, follow"> OR
- author
- <meta id="MetaAuthor" name="Author" content="J. Blake Johnson" />
language
- <meta charset="utf-8">
- <meta http-equiv="content-type" content="text/html; charset=utf-8" />
OR
title (page title)
description
keywords
<meta name="Keywords" content=" LoDo Chiropractic & Massage, chiropractor, chiropractic, massage, massage therapy, deep tissue massage, deep tissue massage therapy, Kinesiomuscular Therapy, Neuromuscular Therapy , Sacro Occipital Technique, Chiropractic BioPhysics®, Chiropractic Manipulative Reflex Technique, Thompson Technique, the Activator Method, the Gonstead Technique, the Diversified Technique, DT, the toggle recoil technique, Acupressure massage, Accupuncture, craniosacral therapy, CST, cross-fiber friction massage, deep muscle massage, tissue massage, myofascial release, MFR, myotherapy, reflexology, Rolfing, sports massage, Swedish massage, Shiatsu, Thai massage, Massage Therapy, Massage Therapist, Massage, Stress Relief, Pain Relief, Health, Wellness, helps reduce stress, relieve pain, improve overall wellness, sciatica, Auto Accidents, pregnancy, organ dysfunction, personal injury, joint problem, neck pain, back pain, headaches, ethical chiropractor, chiropractic family care, hip, shoulder, colic, knees, herniated disc, Free Consultations, gentle, back pain, arm pain, Headaches, headaches aurora, aurora, Workers Compensation, Sport Chiropractic, best chiropractor, Denver, doctor, Denver chiropractors, Denver Chiropractic, Colorado, Chiropractic Association, chiropractors Association, Doctor of Chiropractic, Chiropractic Care in Denver, CO, lodo chiropractor, Chiropractor, downtown Chiropractor, Denver Chiropractic, facebook, twitter, yelp, google, aol, " />
mobile friendliness
<meta http-equiv="X-UA-Compatible" content="IE=edge"> AND <meta name="viewport" content="user-scalable=no, width=device-width, initial-scale=1.0" /> AND <meta name="apple-mobile-web-app-capable" content="yes" /> - rating <meta name="rating" content="General" /> - copyright <meta name="copyright" content="Copyright (c) 2015 J. Blake Johnson. All Rights Reserved." /> - favicon <link rel="icon" href="images/favicon.ico" type="image/x-icon"> - web fonts <link href='http://fonts.googleapis.com/css?family=Open+Sans:400,400italic,700italic,700' rel='stylesheet' type='text/css'>