About My Work
Project Title
Canyon Clothing Company Logo and Branding
Concept
The Canyon Clothing Company logo was designed to embody the adventurous spirit of the outdoors, appealing to individuals aged 18 to 65 who share a passion for nature. Drawing inspiration from Colorado’s rugged landscapes, the logo combines earthy tones like brown and green to create a sense of harmony with the environment. The typography mimics the organic shapes found in nature, enhancing the brand’s outdoor identity. By integrating a canyon graphic between the words “Can” and “Yon,” the logo visually reinforces the company’s name and mission, creating an immediate connection with its target audience.
Description
The final logo was created using Adobe Illustrator, ensuring scalability and versatility across various applications. The design features brown lettering, conveying stability and a connection to nature, while a green canyon icon symbolizes growth and outdoor exploration. The logo has been optimized for use on packaging, promotional materials, and digital platforms, including social media and e-commerce sites. This cohesive design allows the brand to stand out among competitors like The North Face and Columbia while appealing to outdoor enthusiasts.
Discipline(s)
Logo Identity, Branding, Typography
Results
This project was developed as a concept for an outdoor clothing company based in Colorado. It successfully reflects the company’s core values of adventure, nature, and inclusivity while establishing a unique and memorable brand identity.
