About My Work
Project Title
InfluenceHair: Branding Wordmark and Logo for a Modern Haircare Brand.
Concept
The beauty and accessories product line is designed for Gen Z and Millennials who actively use social media. The name “InfluenceHair” is a playful wordmark inspired by “influencer,” positioning the brand as a social media-driven beauty company. It embodies high beauty standards while prioritizing self-confidence. The logo’s purple and yellow color scheme represents purple shampoo and blonde hair, visually resonating with the target market.
Description
The final product is a cohesive logo and wordmark created using Adobe Illustrator and Photoshop. The design features a modern and playful typography style, complemented by the purple and yellow color palette. These choices align with the aesthetic preferences of social media-savvy audiences while maintaining a polished, professional appearance.
Discipline(s)
Logo/Identity Design, Packaging, Typography
Results/Outcome
This project was completed as part of a design course and received a high grade, reflecting its effectiveness in meeting the assignment’s objectives. The design was praised for its alignment with the target audience and the professional quality of its execution, demonstrating a strong understanding of branding and aesthetic appeal.
